Our Work

Knorr Foods approached VMG to produce an integrated online cooking series to help the busy cook make dinnertime easy. The video content would be distributed on a co-branded Knorr/Wal-Mart microsite, in-store video display and a customized YouTube channel.

With this in mind, VMG scripted and produced five instructional videos featuring freeze-ahead meal ideas, tips for the slow cooker, basic pantry cooking tricks and leftover meal makeovers. This how-to series not only advertised Knorr’s delicious recipes but also focused on affordable family meal ideas.

Through a targeted YouTube campaign designed by VMG, the series had immediate results with over 45,000 Canadian views in the first two months of its release. A similar series launched simultaneously by a competitor resulted in less than 4,500 views over the same period.